FREE SHIPPING to Metropolitan areas in South Africa for orders over R300 until 24.10.2021

About us


“The role of the mother is so important to the health of a child that her death has a direct impact on the survival of her children. We should be prioritizing access to healthcare that sustains women with any type of disease that can result in their mortality,” said Dr. Formenti, radiation oncologist-in-chief at NewYork-Presbyterian/Weill Cornell Medical Center. “start thinking about the collateral damage that occurs to children when their mother dies.”

The ILoveBoobies Story –   “Yes the name raises an eyebrow, that’s the point, we are here to talk about breast health, boldly - we are up against Cancer, there is no messing about here”

In 2016, a breast cancer awareness campaign between ILoveBoobies & the Cancer Association of South Africa was formed.  Our mandate is to educate and perform clinical screenings for South African women who have limited funds and access to medical facilities.


October is Breast Cancer Awareness Month, which is marked in countries across the world, and helps to increase attention and support for awareness, early diagnosis, and treatment as well as palliative care for women facing this disease. The majority of women who die from breast cancer  live in low and middle-income countries, where most women are diagnosed in late stages due to a variety of factors. These include limited awareness on the part of the public and health care providers, and the lack of access to timely, affordable and effective diagnosis and treatment.


What has socks got to do with it? Every women who is screened, receives a pair of socks,  this serves as her reminder to self-examine each time she wears them. Early detection can save lives. It’s her best chance against Cancer.


How did the online store come about? We were getting more and more requests from the public asking how they could support and where they could buy socks.

Our e-commerce apparel store was launched in 2018. Since then we have sold 20 000 pairs of ILoveBoobies branded socks.

Our customers and supporters demanded more. The online store has a variety of running, cycling & leisure socks, buffs, cycling jerseys, active T-shirts and more. 


Our apparel allows you to buy cool sportswear, make a donation, get a receipt, and show others that you are supporting a great cause. All of our products are locally manufactured by South African women and we pride ourselves of premium quality so that you receive the best for your contribution.


The spirit of charity is philanthropy. Philanthropy means the love of humanity. A conventional modern definition is "private initiatives, for the public good, focusing on quality of life", which combines an original humanistic tradition with a social scientific aspect developed in the 20th century. Wikipedia


We have 120 brave volunteer brand ambassadors all around the world who share the ‘early detection can save lives’ message and set a good example of what healthy, good energy living is all about. They embrace the ILoveBoobies name and cause proudly. Raising awareness and funds is hard work, but not if you are having fun while doing it. We know that by leading a healthy and active lifestyle you will greatly reduce your lifetime risk of cancer. We use this as a platform to inspire others to do the same.

ILoveBoobies ZA NPC, registered Charity & Public Beneficiary Organization.

 ILOVEBOOBIES ZA NPC is a Non-Profit Company Incorporated in South Africa, with the objective to aid ‘Community Health Care Services’. Its income and property are not distributable to its incorporators, members, directors, officers or persons related to any of them. ILOVEBOOBIES ZA NPC is a Company Not for Gain Incorporated under Section 71 of 2008, South African Companies Act and the Companies Amended Bill 40 of 2010. ILOVEBOOBIES ZA NPC 2017/386474/08 was registered on 4th of September 2017. ILOVEBOOBIES ZA NPC has Independent Volunteer Board Directors : CM Munch | NJ Webb |