47000 WOMEN A YEAR SHOULD BE DIAGNOSED WITH BREAST CANCER IN SOUTH AFRICA – WE ESTIMATE JUST 10 000 ARE.
The ILoveBoobies Story
Our mission is simple: to make breast health education and early detection accessible to South African women who need it most.
ILoveBoobies is a South African non-profit organisation providing free breast health education, clinical breast examinations and diagnostic referrals to women in underserved communities.
Too many women in low- and middle-income countries are diagnosed with breast cancer at an advanced stage. Limited awareness, financial constraints and poor access to timely diagnosis and treatment all contribute to this inequality.
We are working to change that, one woman and one screening at a time.
What have bras got to do with it?
Every woman screened by ILoveBoobies receives a freshly laundered bra through our Gently Used Bra Campaign.
Our campaign gives pre-loved bras a new purpose, connecting women through a simple act of giving. What may be sitting unworn in one woman's cupboard can become a meaningful gift of dignity and care to another.
By donating your gently used bras, you become part of a community supporting women's breast health and helping us make every screening experience a positive one.
Do Good. Look Good. Feel Good.
There are so many ways to be part of the ILoveBoobies community. Shop our collection, donate your gently used bras, join one of our events or make a contribution towards a screening.
Every action helps us reach another woman.
Shop for Good
Our online store was born in 2018, when supporters began asking how they could get their hands on our ILoveBoobies socks and do more to support our mission.
What started with socks has grown into a collection of premium sportswear, activewear, swimwear and everyday essentials, all designed to make doing good part of everyday life.
Every purchase contributes to our breast health screening programme, helping us reach more women across South Africa.
Whether you're running, cycling, swimming or simply showing your support, you can look good while making a meaningful difference.
The spirit of charity is philanthropy.
Philanthropy means the love of humanity. A conventional modern definition is "private initiatives, for the public good, focusing on quality of life", which combines an original humanistic tradition with a social scientific aspect developed in the 20th century.Wikipedia
We have 200 brave volunteer brand ambassadors all around the world who share the ‘early detection can save lives’ message and set a good example of what healthy, good energy living is all about. They embrace the ILoveBoobies name and cause proudly. Raising awareness and funds is hard work, but not if you are having fun while doing it. We know that by leading a healthy and active lifestyle you will greatly reduce your lifetime risk of cancer. We use this as a platform to inspire others to do the same.
ILoveBoobies ZA NPC, registered Charity & Public Beneficiary Organization.
ILOVEBOOBIES ZA NPC is a Non-Profit Company Incorporated in South Africa, with the objective to aid ‘Community Health Care Services’. Its income and property are not distributable to its incorporators, members, directors, officers or persons related to any of them. ILOVEBOOBIES ZA NPC is a Company Not for Gain Incorporated under Section 71 of 2008, South African Companies Act and the Companies Amended Bill 40 of 2010. ILOVEBOOBIES ZA NPC 2017/386474/08 was registered on 4th of September 2017. ILOVEBOOBIES ZA NPC has Independent Volunteer Board Directors : CM Munch | NJ Webb | M Lombard | G van Niekerk.