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About us


Founded in Cape Town, South Africa in 2016, ILoveBoobies is a non-profit company and public benefit organization that raises funds to give rural South African women access to mobile health screening clinics across social, physical and economic barriers.


ILoveBoobies started as a fundraiser during the Absa Cape Epic for the Cancer Association of South Africa. During the race, riders travel through some of the most rural areas of the Western Cape where you can see women working in the vineyards or fields. 

There are some areas in South Africa that do not have hospitals nearby, so when a woman in these communities feels a lump in her breast she is not going to take the time off work, to leave her family and travel to state hospital only to stand in line, be screened and possibly be diagnosed with breast cancer. 

ILoveBoobies saw the opportunity to help these women by raising funds via donations & selling sports apparel online. The funds raised is used to travel to these specific communities to both screen and educate these women about breast cancer.  

During the first year of its existence, ILoveBoobies solely relied on donations, but soon the friends and families could not donate further - this is the part where the socks come in.  The sweet spot for a donation is R100, $10, ILoveBoobies created a way for you to make a 'donation' receive a receipt (the socks) and have a cool item of clothing to show off. 

All of our products are locally manufactured and we pride ourselves of premium quality so that you receive the best for your contribution. 

For every 5 pairs of socks sold, we screen 1 woman for breast cancer. To date, we have sold over 20 000 pairs of socks. 









ILOVEBOOBIES ZA NPC is a Non-Profit Company Incorporated in South Africa, with the objective to aid ‘Community Health Care Services’. Its income and property are not distributable to its incorporators, members, directors, officers or persons related to any of them. ILOVEBOOBIES ZA NPC is a Company Not for Gain Incorporated under Section 71 of 2008, South African Companies Act and the Companies Amended Bill 40 of 2010. ILOVEBOOBIES ZA NPC 2017/386474/08 was registered on 4th of September 2017. ILOVEBOOBIES ZA NPC has Independent Volunteer Board Directors : CM Munch | NJ Webb |