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FAQ's Imagine Challenge 2023



Here are your frequently asked questions with all the answers:

Invitation to participate
Represent the ILoveBoobies Charity for October, International Breast Cancer Awareness Month. Use your sport as a platform to raise awareness for educating, empowering, and screening disadvantaged South African Women for Breast Cancer. Each one of us has been touched by breast cancer. Participate for those who can’t, participate in someone’s honor. Make your month count for more than yourself. 

Where is it being held? 
Participate wherever you are, you may be training at home but participating in an event away from home, all your activities count.

What is the Imagine challenge? 
The Imagine Challenge is a month-long virtual challenge from the 1st of October until the 31st of October. Enter via the website, whereafter we will send you an invite to join our Strava club challenge/s. The Imagine Challenge choices are the following: 

  1. 42.2 kilometres of Running 
  2. 500 kilometres of Cycling 
  3. 10 kilometres of Swimming 
  4.  24 hours of Gym/CrossFit 
  5.  15 hours of Racquet Sport
  6. 20 hours of Golf

You can do 1 challenge or a few of them, or all 6. You can do an entire challenge at once, or over the time period of the whole month. All the relevant activities you collect for the month will count towards your goal. 

Ways to complete a marathon distance

  • 1 x  marathon 42.2km eg. Cape Town Marathon (16 October) 
  • 2 x 21km half marathons
  • 4 x 10.5km
  • 8 x 5.25km or even walk just 1.36km per day

Ways to complete 500km cycling 

  • 1 x 500km
  • 2 x 250km 
  • 4 x 125km,  
  • 8 x 62.5km 
  • 12 x 41.66km 
  • 24 x 20.83km

Ways to complete 24 hours of Gym/Crossfit/HIIT/Pilates: 

  • 1 hour every day – 2 days rest per week  in first two weeks, 
  • 1 hour every day - 1 day rest per week in the next 3 weeks. 

Ways to complete a 10km swim:

  • 2 x 5km
  • 4 x 2.5km
  • 8 x 1.25km
  • 16 x 625m

Ways to complete 20 hours of Golf & Padel

Come on! This is it you have our permission – every weekend in October. 

You get the idea –Imagine running a marathon, swimming 10km, riding 500km, playing padel for 15 hours, golf for 20 hours or CrossFit /Gym for 24 hours. Challenge yourself to become fitter and stronger – everyone can, with enough time, so here is your chance, even walking just 1.36km per day will get to 42.2km marathon in a month. 

How do I log my activities?
Sign up with Strava it is free. Sign up here: must register with Strava to be in this event.

  1. On the 30th of September we will send you a race number and a link to the Imagine Challenge 2023 Club Event to join. 
  2. Once you have joined the event. All your activities will be automatically uploaded as you finish each activity. – your settings must be public and not hidden. (or we cannot verify your activities).

Must I have a Garmin or Smartwatch?
Ideally, if you have one great, it makes keeping track of activity time much easier.  You can automatically sync your smartwatch to Strava. If you don’t have a smartwatch, you can manually upload your activities to Strava. This event is based on honesty, if you submit false results the only person you are cheating is yourself. Be a lekker human!  Two lucky participants will be taking home a Garmin Vivo Active 4S smart watch sponsored by Garmin. 

What is the entry fee for the month-long Imagine Challenge?
The R375 entry fee includes a goody bag (valued at R350) with Imagine Challenge 2023 limited edition ILoveBoobies socks, lovely goodies from our sponsors for the first 3000 people that enter.  The digital management of the challenge, digital race numbers, digital finishers certificate and entry to the weekly prize draw, and grand finale prize giving.

Most importantly your entry includes a donation towards a breast cancer screening.

Free Shipping to metropolitan areas in South Africa. Outlying areas attract shipping surcharge. International order shipping is charged by our carrier DHL.

Who are the event sponsors
The following proudly awesome South African companies have generously sponsored goody bags and prizes valued at more than R500 000.00. This is the biggest virtual event prize-giving in South Africa.

  USN, Ultimate Sports Nutrition ButtaNutt
Garmin South Africa Puma
JBL Carrol Boyes
Assmagic Fastway
Africa Padel Oh so Heavenly
Cetaphil Sun Screen Sweet Beet
Cycle Lab ILoveBoobies
Ciovita Women’s Health
Sox Footwear Men’s Health
Sorbet Veldskoen
Passion 4 Wholeness  SCP Radiology
Veaudry FirebirdFit


Is there merchandise for sale?   
Yes, we have loads of merch in our online store, cycling jerseys, active tee’s, t-shirts, socks, sun visors, sun sleeves and so much more. Take advantage of the free shipping with your sign-up and add extras to your order. Remember when you purchase anything from ILoveBoobies you are part of the socially conscious apparel movement. The free screening program is funded by the sale of merchandise, event entries, and donations.

Can anyone participate in the event? 
Absolutely, register for the event, there is no age limit or time restriction to complete your activity each day. The only limitations you have are the ones you set for yourself. 

I have signed up and paid, what happens now?
Plan your month, set your goals, whether it is to get fitter (you will) or stronger (you will) or raise awareness for breast cancer (you will) - find your purpose. Imagine it because you will achieve it. Challenge some friends to do the same, and surround yourself with people to challenge you, push you, and motivate you. 

How does the prize-giving work?
This event is a mass participation, feel-good event, there are no winner-winner chicken dinners. All prizes are awarded on a lucky draw basis only. 

Each week we will do a lucky draw prize giving at 19h00 on Sunday evening featuring one of our great sponsors.

i.e : 1st, 8th, 15th, 22nd of October.

Grand Finale prize giving will take place at 20h00 on the 31st of October on Facebook and Instagram 

** You must have participated and be part of the STRAVA ILOVEBOOBIES - IMAGINE CHALLENGE 2023 CLUB

What is in the Goodie Bag? 
ILoveBoobies Imagine Challenge 2023 Socks with love from ILoveBoobies & Soxfootwear, and an Imagine keyring (in place of a medal), ILoveBoobies stickers, tattoos, and a few little surprises from our awesome sponsors, USN, ButtaNutt, Oh so Heavenly, Cetaphil, SweetBeet, Cycle Lab & Ass Magic.

When will I get my Goodie Bag?
The Imagine Challenge Goodie bag will be dispatched from the 18th of September 2023 onwards. We would love to see your photos with your tattoos on your calves and wearing your new merch. No matter when you enter, even on the last day in October, your goodie bag will still be shipped to you. 

Tag us on Facebook @iloveboobiesza

Tag us on Instagram @iloveboobies_za

Hashtags : #earlydetectionsaveslives #itsabreastcancerthing #givealittlehelpalot

Are we getting a race number? 
Yes, you will be emailed a digital race number on the 30th of September – Print it out or keep it on your phone. 

Are we getting a race medal? 
At ILoveBoobies we believe everything should be useful, we have created an Imagine Keyring in place of a medal, for you to show off your support for ILoveBoobies and to remind yourself of your great achievements and what a superstar you are. 

Are we getting a certificate of participation? 
Yes – we will email you a link at the end of the month for you to upload your final numbers (don’t worry we will show you where to find all your stats on Strava)  and your favorite photo. Your certificate will be sent to you a few days later.

How does my participation make a difference?
By staying healthy and active you stand the best chance of preventing cancer. By talking about ILoveBoobies and wearing our merch you create awareness for Breast Cancer and how important it is for women to regularly check their breasts. Breast Cancer is the most prevalent of all cancers. ILoveBoobies provides FREE breast screenings to women who face economic or logistical challenges in South Africa. Proceeds from the sale of merchandise, donations, and your entry fee are used to fund the screening program.

I want to raise funds for ILoveBoobies, how does that work? 
Yes please, sign up on our GivenGain fundraising platform here:

I want to join the Brand Ambassador Volunteer Program for ILoveBoobies, how does that work? 
We have over 300 volunteer ambassadors all over the world who actively promote ILoveBoobies, point sales to the website, educate, and create awareness voluntarily, some are famous, and most are ordinary folk who care about making a difference in the world. To apply:

By entering the event you have read, acknowledged, and agreed to the terms and conditions of participation agree to have your name published on the event results page on our website.