PRESS RELEASE
11 September 2024

Join the Imagine Challenge and Support Breast Cancer Awareness This October

ILoveBoobies, a South African charity providing free breast cancer screenings to women in underserved communities, proudly presents the 2024 Imagine Challenge for Breast Cancer Awareness Month. This highly anticipated annual event aims to rally 5000 participants from around the world to take action, stay active, and raise awareness for this vital cause.

Participants are invited to choose from four engaging challenges that can be completed through the month of October:

• 42.2 km Running, Walking, or Hiking
• 500 km Cycling
• 10 km Swimming
• 24 hours of Gym, CrossFit, or Yoga

Exciting Prizes and Exclusive Goody Bags

Thanks to the generosity of our sponsors, this year’s participants stand a chance to win prizes worth R200,000. Additionally, the first 3000 entrants will receive an exclusive goody bag valued at R900, featuring limited-edition Imagine Super Power Socks from ILoveBoobies & Sox Footwear, stickers, tattoos, shoelace trims, and a variety of surprise items from our incredible sponsors, including USN, ButtaNutt, Cetaphil, Assmagic and The Sneaker Shack.

Proud Sponsors of the Imagine Challenge

We are proud to introduce the incredible sponsors of the Imagine Challenge, whose generous support helps make this event possible. Our partners include industry leaders and beloved brands who share our commitment to raising awareness and funds for breast cancer screenings.

This year's sponsors include USN, Ultimate Sports Nutrition, ButtaNutt, Garmin South Africa, The Sneaker Shack, Smul, Salt Carbon, JBL, Carrol Boyes, Vivovita Sport: Uswe, Botthms, Assmagic, Fastway, Cetaphil, Tosca’s, Stanley, Veaudry, Women’s Health, Skin Renewal, Sox Footwear, Men’s Health, Passion4Wholeness, Vida E, ILoveBoobies, Tony Ferguson, and Squirt.

Each of these brands brings something special to the table, contributing to an amazing experience for all participants. Together, we are making a difference in the lives of women who need it most.

Supporting Breast Cancer Screenings

With the proceeds from the Imagine Challenge, ILoveBoobies aims to fund 2000 breast cancer screenings for women from underserved communities across South Africa. This initiative is vital in providing life-saving early detection to those who face financial and logistical barriers to healthcare.

Track Your Progress and Celebrate Your Achievement

On September 30th, participants will receive a personalized link to the Imagine App and their Race Profile, allowing them to download their race number, commit to their challenge, and log their results either daily or at the end of the event. Everyone who completes their challenge will receive a downloadable race certificate by November 5th.

"We’re thrilled to see how the Imagine Challenge has grown from just 1200 participants in 2021 to the nearly 5000 expected this year," said Nicky Webb, Marketing Director of ILoveBoobies. "This event brings people together to support a cause that affects millions of women worldwide, while celebrating health and community”

How to Register

Registration is open now! Sign up at www.iloveboobies.co.za  either as an individual or as part of a team. It’s a great way to get your friends, family, and companies involved in supporting breast cancer awareness and making a difference together.

About ILoveBoobies

ILoveBoobies is a non-profit organization focused on the prevention and early detection of breast cancer through education and free breast cancer screenings. Our mission is to provide access to life-saving medical services to women in underserved communities across South Africa. We rely on the support of our participants, sponsors, and merchandise sales to sustain these essential services.

For media inquiries, please contact:
Nicky Webb
Marketing Director
ILoveBoobies za non profit
nicky@iloveboobies.co.za

 www.iloveboobies.co.za