Shipping is free to metropolitan areas in South Africa for all orders over R550

FAQ's Imagine Challenge 2025

1 – 31 October 2025 | Imagine Challenge

About the Imagine Challenge

What is the Imagine Challenge?
 The Imagine Challenge is a month-long virtual fitness event taking place from 1–31 October 2025. You can run, walk, cycle, swim, do gym, yoga, golf, padel—or any sport you love. All distances and times are cumulative over the month.

There are two challenge levels to choose from:

  • Classic: 42.2 km (run/walk/hike) OR 310 km (ride) OR 10 km (swim) OR 20 hours (any other sport)

OR

  • Ultra: 63.3 km (run/walk/hike) OR 500 km (ride) OR 20 km (swim) OR 31 hours (any other sport)

You can complete one or multiple challenges. Every activity you log in October counts.

Where is it happening?
Anywhere in the world! Train at home, in the gym, outdoors, or even while participating in other events—every activity counts.

Who can take part?
Absolutely anyone with an email and cell phone number (one unique email address per entry). There’s no age limit. The only limits are the ones you set for yourself.

----------------------------------------------------------

Entry & What You Get

What is the entry fee?
R550 (includes free shipping to metropolitan areas in South Africa, out of town and international entries attract shipping charges levied by the carrier).

Your entry includes:

  • Exclusive 2025 Imagine Socks (designed with Sox Footwear & ILoveBoobies)

  • ILoveBoobies stickers, tattoos & Lapel Pin

  • Surprise sponsor gifts from USN, Buttanutt, Cetaphil, Essence, & Ass Magic.

  • Digital management, digital race number, digital finishers certificate

  • Access to weekly prize draws & the grand finale draw

  • Most importantly: a donation towards a breast cancer screening

Goodie Bags:

  • Shipping starts 10 September 2025 via Fastway.

  • First 10,000 entries guaranteed a full goodie bag (thereafter, goodie bags will still be shipped but may include less of the sponsored items – however Imagine Challenge 2025  socks are always guaranteed).

Merchandise:
Yes! Imagine Challenge T-shirts, cycling-jerseys, visors, sun sleeves, socks & more are available online. Every purchase funds a breast cancer screening.

----------------------------------------------------------

Tracking Your Activity

How do I track my challenge?
On 30 September, you’ll receive your Personal Race Profile link to our website by SMS & email. 

Very important: The email address you used to enter with, is what you need to login to your personal profile.

Your Race Profile lets you:

  1. Log in to your profile

  2. Select Challenge (Classic or Ultra)

  3. Download your race number

  4. Log results either:

    • After each activity in your profile calendar or, 

    • A total (which you have kept track of) either weekly or at month-end (31 Oct)

  5. View accumulated totals

  6. Download your finisher’s certificate (after 5 Nov)

Do I need a Garmin/Smartwatch?
No, but it helps by automatically tracking your activity and it’s easy to retrieve when you are ready upload your data to our system. We find Garmin, Strava, Apple Fitness, or Google Fit are user friendly. (one lucky participant will go home with an amazing watch from Garmin)

How does Strava work?
Join the Imagine Challenge Strava Club to share photos, motivation, and connect with fellow participants. (Note: Strava does not automatically upload to your race profile—you must log results as above.)

----------------------------------------------------------

Prizes & Sponsors

How does prize-giving work?
This is a fun event with lucky draw prizes only (no podiums or positions). The only condition is that you must be actively participating to be in the lucky draw. 

  • Weekly prize draws: Sundays at 19h00 (5th, 12th, 19th, 26th Oct)

  • Grand Finale prize draw: 31 October at 20h00 (on Facebook, Instagram, Threads, Strava & LinkedIn)

Prizes: Over R200,000 in giveaways + weekly sponsor prizes.

Sponsors: Generous support valued at R2 million from:

USN, BUTTANUTT, GARMIN, ESSENCE COSMETICS, CIOVITA, CARROL BOYES, 

RUDY PROJECT, CETAPHIL, TOSCA’S, STANLEY, SKIN RENEWAL, DOPPELHERZ, 

SOX FOOTWEAR,  ASSMAGIC, JBL, HOKA, PASSION4WHOLENESS, 

ILOVEBOOBIES, SQUIRT, MEDIPARK DENTIST, FASTWAY

----------------------------------------------------------

Planning Your Challenge

Examples of breaking down goals: - this is yours to design what works for you – here are some ideas.

Ultra (63.3km/500km/31hours)

  • Running – 1 full marathon of 42.2km and 1 half marathon of 21.1km

  • Running – 3 half marathons of 21.1km each

  • Walking – 2.04km of walking per day, or 2 x 5km per week and 1 x 2.66km per week

  • Cycling – 5 x 100 km, or 2 x 50km ride per week, or 5 x 20km per week

  • Gym – 1 hour per day, or 24 days at 1h30 per day, 6 days off.

  • Padel – 6 hours per week

Classic (42.2km/300km/20 hours)

  • Running – 1 full marathon of 42.2km 

  • Running – 2 half marathons of 21.1km each

  • Walking – 1.36km of walking per day, or 1 x 4km per week and 2 x 2.22km per week

  • Cycling –  3 x 100 km rides, or 1 x 30km and 2 x 15km per week

  • Gym –  24 days at 1 hour per day, 7 days off

  • Golf – 4 hours per week

  • Hockey – 4 hours per week

You get the picture…even the smallest daily efforts add up to something big! Remembering the essence of the Imagine Challenge – everyone can run a marathon – if you have enough time.

----------------------------------------------------------

Medals, Certificates & Recognition

Medal? Instead of medals, you’ll receive an ILoveBoobies Pin — useful, wearable, and symbolic. Pin it on your shirt, jacket, cap or shoes – see how many Imagine Challengers you spot out there. 

Certificate? Yes, downloadable from your race profile after 5 Nov.

Social Media: Tag @iloveboobies_za on Instagram/Threads & ILoveBoobies Charity on Facebook. Hashtags: #earlydetectionsaveslives #imaginechallenge #move4change

----------------------------------------------------------

Making a Difference

How does my entry help?

  • Funds free breast cancer screenings for women from under-served communities in South Africa. Our goal is to fund 2500 screenings with the proceeds of the Imagine Challenge. 
  • Raises awareness through your participation & wearing ILoveBoobies Merch
  • Promotes healthy and active lifestyle as the greatest prevention of disease 
  • Opens conversations and removes the stigma of breast cancer
  • You are part of the ILoveBoobies team – lead your community/club/workplace by example

Can I raise extra funds?
Yes, please, use your participation as a fundraiser—via our GivenGain fundraising platform. Fund Raise for ILoveBoobies

Can I join the Do Good Crew?
Yes—apply to join our global network of 300+ volunteers. Apply to Join

----------------------------------------------------------

After You Sign Up

Once registered and your entry is paid, you will receive confirmation by email. 

  • Plan your goals

  • Challenge friends, encourage your co-workers to sign up

  • Surround yourself with motivators

  • Imagine it, and you’ll achieve it!

You will receive regular communication from us during the month. Remember to stay subscribed – if you unsubscribe, we cannot send you any notifications, including important race profile links.

----------------------------------------------------------

Contact & Legal

Final Reminder: This is a movement, not just a challenge. Every step, stroke, and pedal help fund screenings and save lives.