The "I Am Enough" Challenge was a 3-day event inviting participants to complete a total of 15 km through running, walking, hiking, or riding. This free event celebrated women and their supporters, reinforcing the message that everyone is enough as they are. A total of 6,927 participants from South Africa registered, and 4,000 successfully completed the challenge and submitted their results.

Participants have become ambassadors for the ILoveBoobies Charity, promoting awareness with every pair of ILoveBoobies socks worn and opening hard conversations about breast health amongst friends and colleagues.

It's why the name was chosen for that exact reason, let's normalize conversations around breast health.

#earlydetectioncansavelives