2025 Impact Report

2025 was a year of extraordinary growth and measurable impact for ILoveBoobies. We provided 3,641 women in underserved communities with free clinical breast cancer screenings, referred 253 women for further diagnostic care and saw six women diagnosed with breast cancer, bringing the total number of women screened since inception to 14,435. Beyond screening, our community showed up in incredible numbers — 11,000 people took part in the Imagine Challenge, helping turn movement into meaningful medical care, while our events, merchandise and partnerships continued to fund and amplify our mission. From 23,739 pairs of socks sold to thousands of runners, cyclists, swimmers, donors, partners and volunteers showing up throughout the year, every purchase, entry and act of support helped us take breast health education, early detection and access to care to more women across South Africa.
