Cape Epic - toughest mountain bike stage race in the World

The partnership between Absa Cape Epic and ILoveBoobies is where grit meets purpose — a collaboration rooted in the very origin story of the charity.

ILoveBoobies was born out of the Cape Epic. What started as a team of riders navigating rugged terrain quickly became something far more meaningful when they encountered women in rural communities with little to no access to basic healthcare. That moment sparked a mission: to bring life-saving breast cancer screenings directly to women who need them most.

Today, that connection has come full circle.

The Absa Cape Epic is one of the most demanding endurance events in the world — a test of resilience, partnership, and mental strength. ILoveBoobies channels that same spirit, transforming extreme physical challenge into tangible, human impact.

The synergy is undeniable:

• Cape Epic delivers global reach and world-class storytelling

• ILoveBoobies brings a powerful, purpose-driven narrative grounded in real impact

During race week, the collaboration comes alive in multiple ways:

• A presence in the race village, creating a space for connection, awareness, and engagement

• On-site activations and storytelling that connect riders and supporters to the cause

• Most importantly, direct screening impact — extending healthcare access to workers, local communities, and families connected to the event ecosystem

This is not a passive partnership. It is deeply integrated.

Every rider, every supporter, every moment becomes part of something bigger:

• A global audience exposed to a South African healthcare challenge

• A platform that turns elite sport into meaningful change

• A reminder that endurance is not just physical — it’s human

Together, ILoveBoobies and the Absa Cape Epic prove that even the toughest race on earth can carry something even more powerful than competition — purpose.