Sometimes, you meet someone and just know — this is a good human. The kind of person who leads with heart, shows up for others, and brings people together for a greater purpose. That’s exactly how we felt when we met Eugen Klassen.
Based in Germany, Eugen is a proud ILoveBoobies ambassador and an integral part of our European awareness campaign. A passionate mountain biker, a connector of people, and a natural leader, Eugen has played a vital role in helping us expand our reach beyond South Africa — building awareness and support across borders.
Pedal Power with Purpose
Eugen doesn’t just ride for the thrill — he rides with meaning. As an ambassador, he uses his sport to drive powerful conversations about breast cancer awareness, early detection, and healthcare access for women who need it most.
In the past two years alone, he has raised over €15,000, directly funding hundreds of free breast cancer screenings. That’s real, measurable impact — thanks to one individual’s dedication to using his influence for good.
Leading by Example
Eugen is a well-respected figure in his community, and his role as an ambassador has helped us connect with people who may have never heard of ILoveBoobies before. His voice carries weight, and his passion is contagious. Whether he’s leading a ride, hosting a fundraiser, or simply sharing his journey online, Eugen shows what it means to live with purpose.
He leads not with ego, but with authenticity, humility, and heart — and that’s exactly what makes his impact so powerful.
Part of the Family
From the moment we crossed paths with Eugen, we knew he was meant to be part of our story. As an ambassador, he’s not just representing ILoveBoobies — he’s helping shape the future of our movement. His energy, values, and drive to make a difference align perfectly with everything we stand for.
We’re incredibly proud to have him on the Do Good Crew — and beyond grateful for the awareness, support, and hope he’s generating in Europe and beyond.
This is how 'Our Story' is told, all over the world. If you would like to be part of our story - please get in touch.
