You didn't just Imagine - You made it happen! Imagine Challenge 2025. R6m raised, 4000 Screenings, 11000 Participants, 160K activities uploaded.

We stripped away the layers of pain and found joy in shared survival, honouring those who have passed and those still fighting. In that moment, surrounded by water and women, we remembered that healing doesn’t always happen in hospitals — sometimes, it happens in the ocean, a dam, or a pool under the morning sun.

Screening Update : 680 Women Screened in October 2025, bringing our total impact to 14009 Women educated and screened. All made possible by our phenomenal supporters. 

Love is Stronger Than Everything 💗

When we created the digital Honour Wall for the 2025 Imagine Challenge, our hope was simple — to give each participant a moment to pause, reflect, and connect with their why. What we didn’t expect was the outpouring of emotion that followed.

Thousands of you opened your hearts and shared your stories — of mothers, sisters, friends, and partners. You spoke of love and loss, of courage and survival, of hope that refuses to fade. Through your words, you reminded us that the Imagine Challenge isn’t just about kilometres or hours moved — it’s about connection, community, and compassion.

We thank you for trusting us with your stories, for letting us carry a little piece of your weight, your love, your sorrow, and your joy. Together, we’ve built more than a wall — we’ve built a tapestry of human strength and kindness.

Because in the end, love is stronger than everything.

Secret Swim - 18 new venues - Women's only breast cancer event

This past weekend, ILoveBoobies joined @shawco_uct and @res_healthcare at Hangberg Sentinel Primary School in Hout Bay for a life-changing community healthcare day. With over 424 patients receiving care—from dentistry to diabetes testing, TB, HIV, and an on-site pharmacy—our screening team provided 169 free breast health checks, referring 13 women to SCP Radiology for immediate follow-up.

Days like these remind us that access to healthcare should never mean hours in queues or days of lost wages. Together, with the incredible volunteers and partners who give their time so generously, we’re making sure no woman gets left behind.

From first screening to diagnosis, this journey took less than two weeks. What could have been a 2-year wait became a rapid, life-saving pathway to treatment.

ABSA match funds 509 Breast Cancer Screenings

I Love Boobies combines impact-first mission with smart merchandise revenue, strategic partnerships, community outreach, and branding that cuts through noise. The result is a sustainable model where commerce funds compassion, and bold messaging fuels important conversations and early detection of breast cancer.

Joe Slovo Healthcare Day - powerful collaboration of volunteer organizations 

Gently-used Bra campaign, Tote Bags and special partnerships that make a meaningful impact. 

As part of our continued commitment to dignity and empowerment, each woman received two bras, lovingly selected from our Gently Used Bra Campaign. It’s always heartwarming to witness the smiles and quiet confidence that comes with something as simple — yet deeply personal — as a well-fitted bra.