Secret Swim - 18 new venues - Women's only breast cancer event

This past weekend, ILoveBoobies joined @shawco_uct and @res_healthcare at Hangberg Sentinel Primary School in Hout Bay for a life-changing community healthcare day. With over 424 patients receiving care—from dentistry to diabetes testing, TB, HIV, and an on-site pharmacy—our screening team provided 169 free breast health checks, referring 13 women to SCP Radiology for immediate follow-up.

Days like these remind us that access to healthcare should never mean hours in queues or days of lost wages. Together, with the incredible volunteers and partners who give their time so generously, we’re making sure no woman gets left behind.

From first screening to diagnosis, this journey took less than two weeks. What could have been a 2-year wait became a rapid, life-saving pathway to treatment.

ABSA match funds 509 Breast Cancer Screenings

I Love Boobies combines impact-first mission with smart merchandise revenue, strategic partnerships, community outreach, and branding that cuts through noise. The result is a sustainable model where commerce funds compassion, and bold messaging fuels important conversations and early detection of breast cancer.

Joe Slovo Healthcare Day - powerful collaboration of volunteer organizations 

Gently-used Bra campaign, Tote Bags and special partnerships that make a meaningful impact. 

As part of our continued commitment to dignity and empowerment, each woman received two bras, lovingly selected from our Gently Used Bra Campaign. It’s always heartwarming to witness the smiles and quiet confidence that comes with something as simple — yet deeply personal — as a well-fitted bra.

Riding for a Cause

ILoveBoobies was proud to be part of the Absa Cape Epic once again, leveraging the race’s global platform to drive awareness and raise funds for early breast cancer detection. Our dedicated riders, corporate partners, and supporters came together to champion a cause that goes beyond the finish line—saving lives through accessible healthcare.

Do Good Crew - Meet Eugen Klassen from Germany

Monthly open screening clinics set up in Howick and Nottingham Road, KZN

Today, in Cape Town, Dole South Africa proudly handed over a cheque of R80,000 to ILoveBoobies, enabling 300 women to access life-saving screenings